Cant Activate Server 2016 Datacenter VM

New to the virtualization game...

1. Have a "box" running an Activated Server 2016 Datacenter with the Hyper-V roll 
2. Created a VM running Server 2016 Datacenter (evaluation)
3. Tried activating the VM using the elevated command prompt: slmgr /ipk <Server 2016 Datacenter AVMA Key>
4. received Error: 0xC004F069 On a computer running Microsoft Windows non-core edition, run 'slui.exe 0x2a 0xC004F069' to display the error text
5. running the above gave the description: The Software Licensing Service reported that the product SKU is not found

I am at a loss now on what step or process i am missing to activate

thanks,

Matthew Boron