Server 2019 - Unable to do in place upgrade with AVMA keys

I have a 2019 Datacenter Licensed Hyper-V host with a 2016 Standard VM on it.  I am unable to do an in place upgrade of the 2016 VM using 2019 setup with the AVMA keys located here: 

https://docs.microsoft.com/en-us/windows-server/get-started-19/vm-activation-19

I get the error: "This key doesnt work with this edition on windows. Try a different key"

The 2016 VM is currently activated with an AVMA key.